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Lesson 7: No such thing as overplanning

“Chance favors the prepared mind”, I’ve read somewhere as a famous quotation. Planning for all practical possibilities pays off every time. The best example is interview preparation. Once you’ve gone over a long list of possible questions and your answers to them, almost nothing remains as surprise. A nice side-effect is that the effort commits responses to memory in a way that they sound spontaneous, yet have the core value intact. For interview, I suggest even preparing responses to questions that you don’t have a response for; like ” that’s an excellent question, I want to make sure I understand it correctly. Can you phrase it another way?” That gives you time to think of an answer.

Note: If you absolutely have to go unplanned (say for a road trip), plan for being unplanned. E.g. take a GPS, phone charger, etc.

Strategic concepts to remember

I’ve been trying to single out good strategies that have created new markets for emerging concepts/technologies, and now some patterns have started emerging. The following is a living list of what seems to make good sense:

  • Always think platform– A foundational approach to new products is perhaps key in breaching new markets. This is more about abstracting your value proposition so that others can build on top of it. Makes for a more sustainable market. Examples- iPhone (app store), Facebook (fb connect), Linkedin (apps), Microsoft Healthvault (peripheral medical devices), Google Health (personal health data), Ooyala (video syndication), WordPress/Typepad (blogging).
  • Foster an Ecosystem– This strategy is about growing the whole pie, rather than getting a bigger piece for yourself. Get partners and 3rd party providers to add value to your offering, and share revenue with them. Microsoft does it the best. Overlaps with the ‘platform’ approach somewhat because having an enabling foundation is key for ecosystem to develop. Examples- Healthvault (lining up numerous medical device vendors), Apple App Store.
  • Offer Service, not products– Consumers want risk-sharing and dependability. These are more amenable to a service model. SaaS, SOA are the central approaches here. Everything can be a service. Examples- RollsRoyce offering jet engines as a service, Salesforce (the SaaS pioneer, of course). Some people like to call this way of doing business as ‘solution-centric’ offerings, not services… but i think the core idea is the same.
  • ?

Overcapacity breeds innovation

I’ve been reading about this in multiple places- and since is a very interesting concept, wanted to collate it all in one place. This business observation states that excessive capacity in a given industry is often the much needed precursor to subsequent innovation. Examples are (still working on some of these):

  • Railroad expansion in 1800’s – led to the increase in trade
  • Industrial revolution led to large number of factories and overcapacity – ?
  • Massive fiber-optic cables laid down in dot com era lead to cheap connectivity
  • Surplus silicon and wafer cutting technologies after the semiconductor industry slowed down after dot com bust were picked up by a fast-growing solar energy industry
  • The downtime created by the collapse of the Internet bubble gave people spare cycles to think up of new applications that we now collectively know as Web 2.0

Lesson 6: Pursue the unconventional

This may not work for everyone, but for those who look forward to exploring new things, it’s an important takeaway. Many of the successful ideas and businesses are garnered from the periphery. Our world is forever expanding because some people are constantly expanding the frontier of possibilities in it.

Lesson 5: Expect Change

Nothing stays constant. Expecting change helps you embrace it. If you dont change, you risk getting left behind and being alone. I see a lot of senior doctors struggling with this, especially for technological change- one that would actually immensly help them if they accepted and embraced it.